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Custom signage is more than just a way to identify your business; it’s a powerful tool that enhances your brand, attracts customers, and refines your overall business image. At Cross Construction, we specialize in turning functional signage into artistic expressions that elevate your business. Here are five reasons why custom signage is essential for your business.
Your signage is often the first impression potential customers have of your business. Custom signage allows you to convey your brand’s unique identity, values, and personality. By incorporating your logo, colors, and specific design elements, custom signage transforms a simple identifier into an artistic statement that stands out from the competition.
Example Photo Description: Our work on the Spyhop building in Salt Lake City features a two-inch thick acrylic sign with a laser-cut aluminum face, glowing and changing colors to create a visually dynamic representation of the brand. This custom sign not only draws attention but also artfully reflects the unique identity of Spyhop, blending functionality with artistic flair.
Eye-catching and well-designed signage can attract passersby and pique their interest in your business. Custom signs are tailored to your specific location and target audience, ensuring they not only capture attention but also engage customers with a visually appealing design that turns ordinary signage into a compelling experience.
Example Photo Description: The Tivol Jewelers entry portal in Kansas City’s high-end shopping district features a color-changing illuminated design that draws in customers and enhances the store’s luxurious appeal. This engaging signage transforms functional elements into an artful attraction, creating a memorable first impression that resonates with high-end shoppers
Custom signage isn’t just about aesthetics; it also plays a crucial role in guiding customers through your space. Effective wayfinding signs transform navigation into an aesthetically pleasing experience, reducing confusion and improving the overall visitor journey with artfully designed solutions.
Example Photo Description: Our wayfinding and signage solutions for the OGX transit shelters in Ogden incorporate unique art glass by different artists for each stop. These visually striking signs not only enhance the user experience but also turn navigation into an artistic journey, blending practical function with visual appeal.
High-quality custom signage reflects the professionalism and credibility of your business. It shows that you are dedicated to your brand and willing to invest in quality, demonstrating a commitment to turning practical needs into artful, impressive solutions that build trust and confidence.
Example Photo Description: The BNA Nashville Airport signage, standing 16 feet tall and made from exterior-rated acrylic, showcases a commitment to both durability and design. This robust and visually striking signage not only enhances the airport’s professional image but also transforms a standard welcome into a grand artistic statement, assuring travelers of its reliability and elegance.
Custom signage is a vital component of your business strategy, offering numerous benefits from enhancing brand identity to enriching customer experience. At Cross Construction, we specialize in creating custom signage that turns the ordinary into the extraordinary, seamlessly blending functionality with artistry. Our commitment to quality, innovation, and client satisfaction ensures that every sign we create is a true reflection of your brand.
Ready to elevate your business with custom signage? Contact Cross Construction today for a consultation and let us help you craft signage that makes a lasting artistic impression.
